Viotto or Adaptify for an agency's local clients
Adaptify and Viotto both sell to marketing agencies and both report under the agency's brand. Adaptify's product is articles, links from other websites, and AI-answer checks on five engines. Viotto's is the monthly work on the client's Google Business Profile, reviews, listings and website, measured across five AIs and Google Search in the client's town. Here is the side by side.
Facts about Adaptify are from its public pages (adaptify.ai) as read on September 24, 2026, and may have changed. Adaptify's pricing page returned empty when read, so every price on this page is as reported by an August 2026 third-party review and by Capterra, and is marked that way.
Who Adaptify is built for, and who Viotto’s agency platform is built for
Adaptify sells to marketing agencies only, and the headline on adaptify.ai, read on September 24, 2026, is “The SEO and AI visibility platform built for agencies.” Viotto's agency platform is also sold to marketing agencies. The difference is the client: on Viotto each agency's clients are local businesses, a dentist, a broker, a lender, one location at a time, with the monthly work done and reported under the agency's name.
- Adaptify
- Marketing agencies of any kind, serving any kind of business. An older listing on the Webflow app store addresses business owners directly, which suggests Adaptify began there and moved to agencies.
- Viotto
- Marketing agencies whose clients are local businesses. The agency signs up, adds each client, and Viotto measures and does the monthly local work under the agency's name. Viotto also sells directly to the owner of one location.
What Adaptify and Viotto each do, line by line
The table below compares Viotto's agency platform with Adaptify on who each is built for, which AI engines each measures and how often, the local work on the Google Business Profile, reviews, listings and website, what each publishes, white-label, prospecting, reporting, the pricing model as published, and the free trial. Adaptify facts are from its pages as read on September 24, 2026; prices are as reported.
| What | Viotto | Adaptify |
|---|---|---|
| Built for | Marketing agencies whose clients are local businesses, with the changes made and reported under the agency's name. Viotto also sells directly to the owner of one location. | Marketing agencies only. Its headline reads “The SEO and AI visibility platform built for agencies.” |
| AI engines measured | Five AIs (ChatGPT, Google's AI Overviews, Claude, Gemini, and Perplexity) and Google Search. All are included on every plan, with no per-engine add-on. | Five: ChatGPT, Claude, Gemini, Perplexity and Microsoft Copilot. Google's AI answers are not listed among them. Its roadmap describes the AI-answer part, launched in 2025, as in progress. |
| How often it measures | Monthly, per town: the category's question set plus up to five questions the agency adds, asked the way a customer in that town would ask them. | Every 14 days. When the client is missing from an answer, it writes an article aimed at that question and checks the question again the next cycle. |
| Google Business Profile | Yes. Writes and publishes to the client's Google Business Profile every month, once the client has added Viotto's neutral Google account as a manager. | Not part of the product as its pages describe it. Local coverage is local keywords and local articles. |
| Reviews | Yes. Replies to the client's Google reviews, every month. | Not part of the product as its pages describe it. |
| Listings (name, address, phone) | Yes. Checks the client's name, address and phone everywhere they appear, every month. | Not part of the product as its pages describe it. |
| The client's website | Yes. Publishes answers and pages to the client's WordPress site through a connection the client sets up once; hands finished material to the agency to paste for any other site; builds and hosts the site for website clients. | Publishes to WordPress through its own plugin, and to Webflow, Shopify, Squarespace, Wix, Duda, Ghost, HubSpot and HighLevel. Includes a site audit. |
| What it publishes | Answers and pages aimed at the questions where the business is missing from AI answers, published to the Google profile and the website. | Up to 50 articles a month per client, each drawing on 20 or more sources and passing 33 automatic checks, with approval by the agency, the client, or both. It also pitches journalists from the client's own email address, about 44 pitches a month, and guarantees at least one link a month. |
| White-label | Yes. The agency's name, logo, colors and reply address; a console at a neutral web address with the agency's logo on it; the weekly note and the monthly report go out in the agency's name. | Yes. A client portal on the agency's own web address with the agency's logo and colors; weekly written updates sent from the agency's email; an alert whenever a link is placed; a branded PDF each month. Its page says clients never see the Adaptify name. |
| Prospecting | Yes. The agency picks a category and a town; Viotto returns the businesses with strong reviews that the AI assistants do not name, each with a result page and a proposal page under the agency's name, and a count of how many times the prospect opened it. | Pitch Mode: the agency enters a prospect's web address, Adaptify runs an audit and fills in a proposal covering the customers, the search plan, the content plan, technical problems, competitors and the link plan. The prospect signs and pays inside the proposal, and it re-sends itself on days 3, 7 and 14 if unanswered. |
| Reporting | A weekly note from the agency's address, and a monthly report in the agency's name as a page with no login and as a PDF: for each question, missing last month, what changed, named this month and by which engines; how AI describes the business next to how the business describes itself; visits that came from AI assistants. | Weekly written updates from the agency's email, an alert when a link is placed, and a branded PDF each month. |
| What the client logs in to | The client never logs in. The weekly note and the monthly report arrive by email; the report is a page with no login and a PDF. | A portal opened from one private link, with no password. |
| Pricing model, as published | Billed to the agency: one card, one invoice a cycle; a client added mid-cycle pays the remainder, then full price. The amounts are on the agencies page. | About $499 a month for one site; $333 a site on the multi-site plan, which is $999 for three; larger discounts agreed on a sales call; monthly billing only; unlimited team logins (as reported by an August 2026 third-party review and by Capterra; Adaptify's pricing page did not load on September 24, 2026). |
| Free trial | Fourteen days free. Enter a card to start; nothing is charged until day 15. | A 7-day free trial; its sign-up link suggests a card is taken at the start. |
Where Viotto and Adaptify differ, on the facts
Viotto and Adaptify differ in five places an agency will notice: the unit of monthly work, which is articles and links on Adaptify and the Google profile, reviews, listings and website on Viotto; the engines checked and how often; what the report to the client shows; how a prospect is pitched; and where each company publishes its price. Each difference below states both sides as their own pages describe them.
The unit of work is different. Adaptify's monthly output for a client is articles, up to 50, and links from other websites, at least one a month. Viotto's monthly output for a client is changes to the Google Business Profile, replies to reviews and requests for new ones, a check of the name, address and phone everywhere they appear, and answers and pages on the website.
The engines and the cadence are different. Adaptify checks ChatGPT, Claude, Gemini, Perplexity and Microsoft Copilot every 14 days; Google's AI answers are not on its list. Viotto asks five AIs, Google's AI Overviews among them, and Google Search the questions a customer in the client's town would ask, monthly, with every engine included on every plan.
The report shows different things. Adaptify sends a weekly written update, an alert when a link is placed, and a monthly branded PDF. Viotto's monthly report shows, for each question, whether the business was missing last month, what changed, and whether it is named this month and by which engines, next to how AI describes the business and the visits that came from AI assistants.
The pitch is built from a different starting point. Adaptify's Pitch Mode starts from a prospect's web address and produces a proposal the prospect signs and pays inside, re-sent on days 3, 7 and 14. Viotto's prospecting starts from a category and a town, returns the businesses with strong reviews that AI assistants do not name, and gives each one a result page and a proposal page under the agency's name with a count of how many times it was opened. The agency closes and bills the way it does today.
The prices are published in different places. Adaptify's price, as reported by an August 2026 third-party review and by Capterra; Adaptify's pricing page did not load on September 24, 2026, is about $499 for one site and $333 a site from three, monthly, with a 7-day trial. Viotto's agency amounts are on the agencies page, with fourteen days free and a card entered at sign-up.
What agencies ask before choosing between Adaptify and Viotto
The questions below are the ones an agency asks when weighing Adaptify against Viotto for local clients: whether Adaptify touches the Google Business Profile, which engines each checks, what Adaptify costs as reported, whether the two can run together, and whether Viotto reports under the agency's brand. Each answer names its source and date, so the choice rests on the published facts.
Does Adaptify work on a client's Google Business Profile?
The Adaptify pages read on September 24, 2026 describe keyword research, articles, links from other websites, AI-answer checks on five engines, and white-label reporting. They do not describe Google Business Profile, review, or listings work; local coverage is local keywords and local articles. Viotto's agency platform writes and publishes to the Google profile, replies to reviews, asks for reviews, and checks the name, address and phone everywhere, every month, under the agency's name.
Which AI engines does Adaptify check, and which does Viotto?
Adaptify checks ChatGPT, Claude, Gemini, Perplexity and Microsoft Copilot every 14 days, per its pages read on September 24, 2026; Google's AI answers are not on the list. Viotto asks five AIs (ChatGPT, Google's AI Overviews, Claude, Gemini, and Perplexity) and Google Search, all included on every plan with no per-engine add-on. The questions are the ones a customer in the client's town would ask, repeated monthly.
What does Adaptify cost for an agency?
About $499 a month for one site, $333 a site on the multi-site plan ($999 for three), with larger discounts agreed on a sales call and monthly billing only, as reported by an August 2026 third-party review and by Capterra; Adaptify's pricing page did not load on September 24, 2026. Team logins are unlimited and the trial is 7 days. Viotto's agency amounts are on the agencies page rather than on this one.
Can an agency use Adaptify and Viotto together?
Nothing on either product's pages rules it out, and they do different work. Adaptify publishes articles to the client's site and places links from other websites. Viotto does the monthly work on the client's Google Business Profile, reviews, listings and website, then measures five AIs and Google Search in the client's town to show what changed. An agency that keeps Adaptify for articles would add Viotto for the local work and the measurement.
Does Viotto report under the agency's brand the way Adaptify does?
Yes. Adaptify's client portal sits on the agency's web address with the agency's logo and colors, and its weekly updates go out from the agency's email. Viotto's console sits at a neutral web address with the agency's logo, the weekly note goes out from the agency's address, and the monthly report goes to the client in the agency's name as a page with no login and as a PDF. On Viotto the client never logs in to anything.
Where to read what Viotto’s agency platform includes and costs
Viotto's agency platform is described in full on the agencies page: how an agency signs up, finds prospects, adds a client, connects the Google Business Profile and the website, and what runs each month under the agency's name. The amounts, the fourteen-day trial and the billing cycle are on the pricing page and the agencies page, not on this comparison.
Sources: adaptify.ai (home, about, features, documentation, case studies) and its Webflow app listing, read September 24, 2026; Adaptify's pricing page returned empty, so prices are as reported by a third-party review of August 14, 2026 and by Capterra (updated September 4, 2026). Viotto facts are from Viotto’s own description of the agency platform. Nothing on this page is a statement about the quality of Adaptify; it is a list of what each product does, as published, on the dates given.