Viotto or Profound for an agency's local clients
Profound is an AI marketing platform for enterprise marketing teams: nine engines tracked, prompt-volume data, an agent builder and an ads product for AI search, sold by demo. Viotto's agency platform does the monthly work on the client's Google Business Profile, reviews, listings and website, then measures across five AIs and Google Search in the client's town. Here is the side by side.
Facts about Profound are from its public pages (tryprofound.com) as read on September 16, 2026, and may have changed. Profound publishes no price; a self-serve agency plan is referenced in its FAQ, and its price was not rendered on the page when read.
Who Profound is built for, and who Viotto’s agency platform is built for
Profound's site, read on September 16, 2026, describes “the AI marketing platform” for enterprise marketing teams, with 1,800 customers including a third of the Fortune 100. Viotto's agency platform is sold to marketing agencies whose clients are local businesses, a dentist, a broker, a lender, one location at a time, with the monthly work done and reported under the agency's name.
- Profound
- Enterprise marketing teams. Its site states 1,800 customers and a third of the Fortune 100; it raised $180 million on September 15, 2026 at a $1.8 billion valuation and has 300 staff, per its announcements. Its partner directory lists 18 agencies.
- Viotto
- Marketing agencies whose clients are local businesses. The agency signs up, adds each client, and Viotto measures and does the monthly local work under the agency's name. Viotto also sells directly to the owner of one location.
What Profound and Viotto each do, line by line
The table below compares Viotto's agency platform with Profound on who each is built for, which AI engines each measures and how often, the local work on the Google Business Profile, reviews, listings and website, what each publishes, white-label, prospecting, reporting, the pricing model as published, and the free trial. Profound facts are from its pages as read on September 16, 2026; it publishes no price.
| What | Viotto | Profound |
|---|---|---|
| Built for | Marketing agencies whose clients are local businesses, with the changes made and reported under the agency's name. Viotto also sells directly to the owner of one location. | Enterprise marketing teams. Its site states 1,800 customers, including a third of the Fortune 100, and describes the product as “the AI marketing platform.” |
| AI engines measured | Five AIs (ChatGPT, Google's AI Overviews, Claude, Gemini, and Perplexity) and Google Search. All are included on every plan, with no per-engine add-on. | Nine engines tracked, per its site. |
| How often it measures | Monthly, per town: the category's question set plus up to five questions the agency adds, asked the way a customer in that town would ask them. | Not recorded when its pages were read on September 16, 2026. |
| Google Business Profile | Yes. Writes and publishes to the client's Google Business Profile every month, once the client has added Viotto's neutral Google account as a manager. | Not part of the product as its pages describe it. There is no local or small-business tier. |
| Reviews | Yes. Replies to the client's Google reviews, every month. | Not part of the product as its pages describe it. |
| Listings (name, address, phone) | Yes. Checks the client's name, address and phone everywhere they appear, every month. | Not part of the product as its pages describe it. |
| The client's website | Yes. Publishes answers and pages to the client's WordPress site through a connection the client sets up once; hands finished material to the agency to paste for any other site; builds and hosts the site for website clients. | No website work as its pages describe it. Crawler analytics reports which AI crawlers visit the site. |
| What it publishes | Answers and pages aimed at the questions where the business is missing from AI answers, published to the Google profile and the website. | Not a content product as described. It includes an agent builder, a context manager for brand facts, prompt-volume data drawn from 1.5 billion consumer conversations, ChatGPT shopping tracking, and an ads product for AI search. |
| White-label | Yes. The agency's name, logo, colors and reply address; a console at a neutral web address with the agency's logo on it; the weekly note and the monthly report go out in the agency's name. | Not described on the pages read. |
| Prospecting | Yes. The agency picks a category and a town; Viotto returns the businesses with strong reviews that the AI assistants do not name, each with a result page and a proposal page under the agency's name, and a count of how many times the prospect opened it. | Not described. A partner directory lists 18 agencies with a “Verified Partner” badge, including agencies that offer done-for-you AI-answer work. |
| Reporting | A weekly note from the agency's address, and a monthly report in the agency's name as a page with no login and as a PDF: for each question, missing last month, what changed, named this month and by which engines; how AI describes the business next to how the business describes itself; visits that came from AI assistants. | Dashboards for the marketing team; a free public leaderboard by industry, the Profound Index; a research study or report published almost weekly; 200 integrations and an MCP server. |
| What the client logs in to | The client never logs in. The weekly note and the monthly report arrive by email; the report is a page with no login and a PDF. | Not described on the pages read. |
| Pricing model, as published | Billed to the agency: one card, one invoice a cycle; a client added mid-cycle pays the remainder, then full price. The amounts are on the agencies page. | No published price; plans are sold by demo. A self-serve agency plan is referenced in its FAQ, and its price was not rendered on the page when read on September 16, 2026. |
| Free trial | Fourteen days free. Enter a card to start; nothing is charged until day 15. | A free trial that tracks ten prompts, once, on ChatGPT only, with prompts the user does not choose. |
Where Viotto and Profound differ, on the facts
Viotto and Profound differ in five places an agency will notice: the buyer, an enterprise marketing team on Profound and a marketing agency with local clients on Viotto; what is delivered, data on one side and monthly work on the other; whether the measurement is per town; how the price and trial are published; and where agencies fit. Each difference below states both sides as their own pages describe them.
The buyer is different. Profound's customers are enterprise marketing teams: 1,800 customers and a third of the Fortune 100, per its site, after a $180 million round on September 15, 2026 at a $1.8 billion valuation. Viotto's agency platform is bought by marketing agencies whose clients are local businesses, one location at a time.
What is delivered is different. Profound delivers measurement and data: nine engines, prompt volumes from 1.5 billion consumer conversations, crawler analytics, shopping tracking, an agent builder, and ads for AI search. Its pages describe no done-for-you work and no Google Business Profile, review, phone or website work. Viotto delivers the monthly work on the client's Google Business Profile, reviews, listings and website, then measures again.
The local measurement is different. Profound's own blog notes that google.com is the second most-cited domain for local intent in Google's AI Mode, and its product has no local or small-business tier. Viotto measures per town, the questions a customer in that town would ask, and it covers Google Search alongside five AIs that include Google's AI Overviews.
The price and the trial are published differently. Profound publishes no price and sells by demo; its free trial tracks ten prompts once on ChatGPT, with prompts the user does not choose. Viotto's agency amounts are on the agencies page, with fourteen days free and a card entered at sign-up.
The place of agencies is different. Profound's partner directory lists 18 agencies with a Verified Partner badge, and Profound's product is the measurement those agencies use for their clients. Viotto's agency platform is the changes themselves under the agency's name: prospecting, the monthly changes to the profile, the reviews and the website, the weekly note and the monthly report.
What agencies ask before choosing between Profound and Viotto
The questions below are the ones an agency asks when weighing Profound against Viotto for local clients: whether Profound publishes a price, whether it touches the Google Business Profile, whether it fits a local client, what its trial includes, and whether the two are the same kind of product. Each answer names its source and date, so the choice rests on the published facts.
Does Profound publish a price?
No. As read on September 16, 2026, Profound's plans are sold by demo, and a self-serve agency plan referenced in its FAQ had no price rendered on the page. Its free trial tracks ten prompts, once, on ChatGPT only. Viotto's agency amounts are on the agencies page, with fourteen days free and a card entered at sign-up.
Does Profound do local work on a Google Business Profile?
The Profound pages read on September 16, 2026 describe an AI marketing platform for enterprise marketing teams: nine engines tracked, prompt-volume data, an agent builder, a context manager for brand facts, shopping tracking, crawler analytics and an ads product. They describe no Google Business Profile, review, phone or website work and no local or small-business tier. Viotto's agency platform writes and publishes to the Google profile, replies to reviews, asks for reviews, and checks the name, address and phone everywhere, every month.
Can an agency use Profound for a local client?
Profound's pages, read on September 16, 2026, describe no local or small-business tier and no per-town measurement; its partner directory lists 18 agencies that use its data for their clients. Viotto's measurement is per town: five AIs (ChatGPT, Google's AI Overviews, Claude, Gemini, and Perplexity) and Google Search, asked the questions a customer in that town would ask, monthly, and the monthly work on the client's Google profile, reviews, listings and website runs under the agency's name.
What does Profound's free trial include?
As read on September 16, 2026, the trial tracks ten prompts, once, on ChatGPT only, with prompts the user does not choose; everything else is by demo. Viotto's trial is fourteen days of the platform with a card entered at sign-up and nothing charged until day 15. Viotto's free check, on its own page, shows which businesses the engines name for one question in one town.
Are Viotto and Profound the same kind of product?
No. Profound is a measurement and data platform for enterprise marketing teams, with nine engines, prompt volumes, an agent builder and an ads product, and no done-for-you work. Viotto's agency platform does the monthly work on the client's Google Business Profile, reviews, listings and website under the agency's name, then measures five AIs and Google Search in the client's town to show what changed. An enterprise team choosing a measurement platform and an agency with local clients are choosing between different things.
Where to read what Viotto’s agency platform includes and costs
Viotto's agency platform is described in full on the agencies page: how an agency signs up, finds prospects, adds a client, connects the Google Business Profile and the website, and what runs each month under the agency's name. The amounts, the fourteen-day trial and the billing cycle are on the pricing page and the agencies page, not on this comparison.
Sources: tryprofound.com (product pages, pricing, FAQ, partner directory, blog) read September 16, 2026, and Profound's funding announcement of September 15, 2026; Profound publishes no price, and the self-serve agency plan named in its FAQ had no price rendered on the page. Viotto facts are from Viotto’s own description of the agency platform. Nothing on this page is a statement about the quality of Profound; it is a list of what each product does, as published, on the dates given.