Patients are searching for an eye doctor near them right now. They're finding your competitor.
Multi-location eye care is a brutal marketing problem — you're selling exams, retail products, and medical procedures across dozens of locations, each competing with national chains that outspend you. Viotto makes every single location show up when it matters.
You're not losing to better eye doctors — you're losing to better-marketed ones
LensCrafters, Warby Parker, MyEyeDr — they dominate search results not because they provide better care, but because they've built marketing machines for every ZIP code they operate in. Meanwhile, your 12-location group has one generic website, maybe a blog post from 2021, and location pages that all say the same thing. Patients don't see you, so they never walk through your door.
- Each location competes independently in local search — but your marketing treats them as one entity
- Insurance-related searches are massive in eye care, and you're probably invisible for all of them
- You sell both medical services and retail products, which means twice the search landscape to cover with zero extra budget
Every location gets its own marketing engine — without you hiring anyone
Viotto builds and continuously optimizes search-ready content for each of your locations — targeting the exact services and questions patients search for. We're talking comprehensive eye exams, LASIK consultations, pediatric eye exams, dry eye treatment, diabetic eye screenings, contact lens fittings, glaucoma management — every service, every location, every variation patients actually type into Google.
- Location-specific pages optimized for services like cataract surgery, macular degeneration screening, and emergency eye care
- Automated content for retail searches — progressive lenses, daily contacts, designer frames, blue light glasses — tied to each location
- Insurance-specific pages so patients searching 'eye doctor that takes VSP near me' actually find you
- Google Business Profile optimization across every location so your map listings stop underperforming
Nobody searches for 'comprehensive ophthalmological services' — here's what they actually type
Your future patients aren't using clinical terminology. They're typing things into Google at 10pm when their kid's eye is red or when they realize their glasses prescription expired. If your site doesn't answer their actual question, they'll click on someone else's site that does.
- 'Eye doctor near me that takes Medicaid'
- 'How much is an eye exam without insurance'
- 'Can I get same-day glasses near [city]'
- 'Pediatric eye doctor open Saturday'
- 'Best place to get contacts fitted near me'
- 'Do I need a referral to see an ophthalmologist'
- 'LASIK consultation free near me'
- 'Why is my vision blurry after staring at screens'
Starts at $899/month — with a 14-day free trial so you can see it working before you pay
Three tiers based on how many locations you're running and how aggressively you want to grow. No contracts. No setup fees. No calling a sales rep to find out what it costs.
- Starter — $899/mo: Built for groups with a handful of locations ready to stop being invisible
- Growth — $1,199/mo: For mid-size groups serious about dominating local search across every location
- Scale — $1,499/mo: For larger chains that want the full marketing engine running on autopilot
You sell products and services — your marketing should reflect that
Eye care is unique because you're not just booking appointments — you're selling glasses, sunglasses, contact lenses, and accessories. That's an entire e-commerce-level search landscape that most medical marketing tools completely ignore. Viotto builds content that captures patients searching for both the exam and the products — so they book with you and buy from you instead of ordering from Zenni after their appointment.
- Content targeting branded frame searches — Ray-Ban, Oakley, Coach — tied to your optical shop locations
- Pages built around contact lens brands patients search by name — Acuvue Oasys, Dailies, Biofinity
- Capture the 'where to buy prescription sunglasses near me' crowd before online retailers do
Frequently asked questions
We have 20+ locations — does Viotto actually handle that?
Yes. Viotto was built for multi-location groups. Each location gets its own optimized content targeting local searches, local insurance questions, and location-specific services. You don't need to manage 20 separate marketing campaigns — the platform does it.
We already have a website with location pages. Why do we need Viotto?
Having location pages and having location pages that actually rank are two very different things. Most eye care group websites have thin, nearly identical pages for each location. Viotto builds rich, search-optimized content for every location — targeting the specific services, insurance plans, and patient questions relevant to each area.
Does Viotto help with our optical shop and retail side, or just the medical services?
Both. Eye care marketing is unique because you're part healthcare provider, part retail business. Viotto builds content around frame brands, contact lens types, lens options, and retail-specific searches — not just exam bookings. That's revenue most marketing platforms leave on the table.
How is this different from hiring an SEO agency that specializes in healthcare?
Agencies are expensive, slow, and require constant management from your side. Viotto is a self-service platform purpose-built for healthcare — you get the strategic output of an agency without the $5K+ monthly retainer, the endless status calls, or the three-month wait to see anything happen. Results start compounding within weeks, not quarters.
See what Viotto can do for your eye care groups practice
Start your 14-day free trial with your specialty pre-selected. Your website will be live within 48 business hours.
14-day free trial. Full platform access. Cancel anytime.