Real data from real healthcare marketing campaigns
What works, what doesn't, and what independent practice owners need to know about getting found by the patients searching for them.
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Cardiology Market Intelligence: What Your Competitors Are Really Doing
Most cardiology practices acquire patients through a channel that barely exists in other specialties: the referring physician. A PCP identifies an abnormal EKG, a murmur, elevated troponin, or persistent symptoms, and sends the patient down the hall or across town. That referral-
Allergy Market Intelligence: What Your Competitors Are Really Doing
Every allergy practice competes in a market shaped by a specific demand character: chronic-recurring patients who need long-term management, a heavy insurance-payer mix, and an acquisition funnel that splits between referral-dependent and direct-to-consumer shoppers. That split i
Addiction Medicine Market Intelligence: What Your Competitors Are Really Doing
The patient searching "Help for my son who is addicted to fentanyl" at 11 PM is not comparison-shopping. They're in crisis. And the operator who shows up for that search — with a clear path to intake — captures a patient relationship that can span months or years of treatment. Th