Real data from real healthcare marketing campaigns
What works, what doesn't, and what independent practice owners need to know about getting found by the patients searching for them.
363 guides published · more added daily
Derm Marketing in Seattle: What It Takes to Compete
Seattle's dermatology market operates on a demand character that separates it from nearly every other specialty in the city: a split funnel where medical derm runs on referrals and insurance, while cosmetic derm runs on cash-pay, direct-to-consumer shopping behavior. Both sides c
Fertility & IVF Marketing in Miami: What It Takes to Compete
Miami's fertility market operates on a logic that most other medical verticals in this city don't share. The patient is a high-research, high-emotion DTC shopper spending significant cash out of pocket — often without insurance coverage for IVF or egg freezing — in a metro satura
Ketamine Therapy Marketing in Las Vegas: What It Takes to Compete
Las Vegas is a cash-pay market by nature. The valley runs on elective spending — cosmetic procedures, wellness optimization, recovery therapies — and the people who live here are conditioned to pay out of pocket for outcomes they want. That demand character is the single most imp
LASIK & Vision Marketing in Boston: What It Takes to Compete
Boston's LASIK and vision correction market operates on a demand character unlike almost any other elective procedure: it is a high-consideration, cash-pay, DTC-shopper decision made by patients who research for months, compare surgeons across a compact metro, and convert once —
Medical Weight Loss Marketing in Atlanta: What It Takes to Compete
Atlanta's medical weight loss market runs on a demand pattern that looks nothing like most healthcare verticals. It's not emergency-driven. It's not referral-dependent. It's a high-intent, cash-heavy, DTC-shopper funnel where patients are actively comparing you against telehealth
Med Spas Marketing in Austin: What It Takes to Compete
Austin's med spa market runs on cash-pay, elective demand from a population that researches purchases the way they research SaaS tools. That single fact — cash-pay, DTC-shopper, elective — shapes everything about how you compete here. There's no insurance referral network feeding
Concierge / DPC Marketing in Los Angeles: What It Takes to Compete
Los Angeles is a cash-pay healthcare market unlike any other in the country. The density of high-income professionals willing to pay out of pocket for better access, combined with the sheer geographic sprawl that makes "near me" mean something very different than it does in a com
Implants Marketing in Charlotte: What It Takes to Compete
Charlotte's implant market operates on a specific frequency: high-value, elective, cash-pay procedures sold to a population that's largely new to the area and has no established dental relationships. That combination — expensive treatment plus a patient base actively searching fo
Ortho Marketing in Tampa: What It Takes to Compete
Tampa's orthodontic market operates on a demand cycle that looks nothing like general dentistry or even cosmetic dental work. The decision to start treatment — whether it's a parent researching braces for a twelve-year-old or a forty-five-year-old professional considering Invisal